The “Mac-Do” Effect

Most people have been to McDonalds, Burger King, Taco Bell, or any number of popular fast food restaurants. Our first experience is either as a young child when our parents seek to provide a relief from proper parenting, by purchasing some sort of “happy meal”, where the purpose of the food is anchored in the toy included in the meal or our attempt to save some money during our growing up years. Thus, the last 30 years we have seen a surge in the growth in the fast food industry in markets globally, where fast food formats have become infused into the diets and cultures of peoples around the world in what I call the “Mac-Do” effect. That is: traditional culinary delights in many countries have been displaced by french fries, cheap hamburgers, soda’s and deserts and with each emerging generation some sort of sick homogenization of a poor global […]

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