Axio an Alternative to Harmful Energy Drinks

Energy Drinks are widely used around the world by millions as a quick way to “feel better”.  It is a hundred billion dollar economy with many popular products such as Red Bull, Rockstar, Monster, Full Throttle and others.  This list of course doesn’t include all the sodas, coffee and many other products which habitually, more than anything, have connected people with short term fixes, hard relapsing crashes and potential negative side effects. These energy drinks often use very high amounts of caffeine and sugar and other substances that are artificial and potentially harmful.  They deliver on that “quick energy” promise, but the long term affect is one that scientists and doctors are now raising the alarm, and should not be consumed on a regular basis, if at all.  LifeVantage has recently released an alternative, cutting edge innovation that solves these problems, satisfies the demands of customers, and is actually “good for you”. In a recent article […]

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Me Too Products vs Popular Products

In all areas of consumer goods with a variety of business channels from Retail, Online Sales to Direct Sales or Network Marketing, we find a variety of products.  In all categories, there are products that are alike, sharing in sets of other popular categories from coffee to candles. Then there are unique products, that nobody has yet or even products that are so cutting edge, they create their own category.  The question often asked is do companies do well when they have unique goods or is it better to have popular ones. The term “Me Too” is often used to describe companies who sell non unique goods or services  These companies advertise their product as a “better version” of things people are already familiar with, and compete based on price or some spin on an existing product.  A great example is coffee.   You can buy coffee from the grocery store, fast food restaurants, large retailers and specialty […]

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